where science & emotion collide.
Bastion Brands
How do you spark reaction, cause disruption and create positive impact in the highly regulated world of healthcare?

At Bastion Brands, success starts with our patented STAND/STORY/STRATEGY™ methodology.
We’re dedicated to helping brands stand for something and own a unique and compelling position in the market.
We’re all about finding the ‘sweet spot’ between the head and the heart, between rationality and creativity.
Where science and emotion collide‘ is about every communication – across every channel – combining the right amount of rational argument with the right amount of emotion.

Brand strategy.

Brand planning.

Creative and innovation.

Print production.

Digital production.

Campaign management.

Let’s Talk Straight
How an Honest Conversation Helped Re-Engage HIV Specialists

Insight

Honesty is the best policy, especially when it comes to conversations around the treatment and management of HIV. A leader in HIV therapies, our client wanted to launch a clear and honest value proposition that would compel HIV specialists to consider the progress already made, and the work that still lies ahead.

Action

Bringing together revered portrait photographer Andreas Smetana and straight-talking drag performer Dolly Diamond, we leveraged the benefits of conventional media to deliver an unconventional message in a single page ad in one of Australia’s leading medical journals.

Impact

The combination of striking imagery with a disruptive message provoked thought, sparked conversation, and promoted a new, ‘no-nonsense’ approach in the treatment of HIV, winning ‘Dolly’ the title of Best Single Ad of 2016 at the prestigious Prime Awards.

“Aaaaaaah!”
Delivering Ultimate Relief for Allergic Rhinitis Sufferers

Insight

From sleep disruption to sexual dysfunction, moderate-to-severe allergic rhinitis is no picnic. A leading manufacturer of prescription-only AR treatments wanted to remind doctors that the human impact of this undertreated condition is nothing to sneeze at.

Action

Following Bastion Brands’ own ‘Stand, Story, Strategy’ methodology, we celebrated the rapturous feeling of AR relief in a series of unmissable single page ads that ran in leading medical journals across Australia.

Impact

Within a clear and compelling proposition, product prescription rates have been increasing, inspiring a full sales roll-out of sales tools and promotional materials across Australia.

Olympus Medical
Bringing ‘Big Screen Surgery’ to Life in Stunning 4K

Insight

Surgeons rely on their eyesight to perform life-saving operations every day. But in the case of more invasive laparoscopic surgeries, what they see is only as good as the surgical imaging tools at their disposal. Olympus Medical needed a high-impact way to launch its innovative new 4K and 3D surgical imaging products in the Asia Pacific market, and encourage more of the world’s leading surgeons to see the difference for themselves.

Action

We partnered with one of Melbourne’s leading film makers to capture the full, show stopping effect of Olympus Medical’s ‘Big Screen Surgery’ suite in stunning 4K.

Impact

Launched in the Asia Pacific market in 2016, Olympus Medical’s 3D and 4K surgical imaging suite is on the road to success.

Continue the Fight
Convincing Doctors to Continue the Fight Against Multiple Myeloma

Insight

Multiple myeloma (MM) is an incurable blood cancer knocking years off the lives of hundreds of Australians every year. Research revealed that those who had something to live for, lived longer, with many patients holding out for a special milestone before succumbing to the invisible opponent within.

Action

Armed with an extraordinary patient insight, Bastion Brands partnered with a leader in oncology treatments to produce a series of print ads that compelled specialist doctors to dust off their gloves and continue the fight against MM for as long as possible. Boxing legend Tony Mundine’s gym in Redfern set the scene for an atmospheric campaign, which featured in leading medical journals across Australia.

Impact

Bastion Brands ‘Continue The Fight’ print ads have inspired a full campaign roll-out launching 2018.

Beard Season Skin Check
Our Life-Saving Activation at the Aus Open of Surfing

Insight

Melanoma claims one Australian life every six hours, but our nation of beach-goers would still rather be catching waves than catching skin cancer before it’s too late. With preventable skin cancer-related deaths on the rise, it was time to disrupt our nations’ dangerous lethargy once and for all, and show people just how quick and easy it is to get checked.

Action

When you can’t get the beach to the skin clinic, get the clinic to the beach! With the support of Novartis Pharmaceuticals, Bastion Brands partnered with Beard Season, an ‘insta-famous’ skin cancer awareness charity, to launch ‘The Beard Season Skin Check Tent’ social activation at the Australian Open of Surfing.

Impact

In just three days, over 115 beach-loving Aussies received a free skin check, resulting in the detection of over 30 suspicious lesions and four potentially life-threatening melanomas. A timely shout-out from surf champ Tommy Carroll and a retweet from Richard Branson helped spread the word about our nation’s skin cancer problem, scoring us over 730,000 media impressions, an organic reach of 100,000 and a nomination at the 2016 Prime Awards. Stoked!

Bastion Brands
How do you lift your education to the next level? Turn the traditional on its head and overcome entrenched habits and mindsets?

At Bastion Brands, we are always looking for that magic combination of science and emotion.
We’re committed to raising the quality and performance of medical content and education by looking for the human truths, the emotional insights and the ‘whys’ not just the ‘hows’.
We know how to use technology to create a platform that your organisation can use to reach for change and make a difference to patients lives.

Medical writing.

Medical education.

Event planning.

Advisory boards and KOL engagement.

Patient support.

Disease awareness.

HIV: In Context
Medical Education Reimagined

Insight

We know through trial and error that the best education is self-education, where members of an audience are encouraged to debate, deliberate and disagree with their peers. This peer-to-peer learning is a powerful way

to strip back complex issues and encourage learnings that ultimately impact the way healthcare professionals are looking after people with HIV now and into the future.

Action

A first in the Australian market, Bastion Brands collaborated with global opinion leaders in HIV to produce a series of interactive patient case studies, using virtual mannequins and cutting-edge projection technology to put the patient in the room.

Impact

Of the 150 HIV specialist delegates attendees, over 80% reported that HIV: In Context was ‘highly likely to change my clinical management of patients.’ HIV: In Context 2018 is currently in production.

No Dramas!
How a Little Aussie Humour Humanised the HIV Treatment Experience

Insight

Thanks to rapid advancements in medical science, the treatment of HIV is now practically drama-free. Our client wanted to celebrate how far we’ve come in the Australian launch of their new HIV portfolio with a suite of treatment booklets that would communicate all of the serious, sciencey stuff in a patient-friendly way.

Action

Bastion Brands gave conventional patient information booklets an edge with a new creative platform, ‘Everyday Dramas We Could All Do Without’, featuring 24 bespoke scenarios depicting the little ‘dramas’ any Aussie can relate to, from Melbourne’s inclement weather to the horror of an overripe avocado.

Impact

Our ‘Everyday Dramas We Could All Do Without’ booklets are in constant demand from Australian HIV specialists, who have praised them for their effective use of humour to humanise the treatment experience and ultimately, encourage adherence.

“Meet Meningococcal B”
Coming Face to Face with The Risks

Insight

Parents are often too worried about their teen falling in with the wrong crowd to worry about them catching meningococcal B. All it takes is ‘one’ shared kiss to share a potentially deadly strain.

Action

Bastion Brands partnered with Pfizer to create a suite of educational resources offered to GP clinics in areas with a high percentage of teenagers. These resources, aimed at educating parents, teens and their GPs have created new conversations about meningococcal B across Australia and helped shape the way this disease is managed.

Impact

To date, more than 2,000 educational packs have been provided free of charge to Aussie GP clinics. Now that’s how you start a conversation.

Product Familiarisation
Offering ‘Early Experience’ to the right people

Insight

As a provider of revolutionary products for diabetes, our client, Novo Nordisk wanted a way to provide a new product to specialists across Australia that would allow them to get crucial early experience.

Action

We built a product familiarisation programme (PFP) with a difference. Offering a suite of high-quality resources to Australian endocrinologists, we allowed them to experience the difference this new product could make with control and confidence.

Impact

This PFP was fully subscribed shortly after its launch and has paved the way for a smooth and successful launch.

The Challenge of Getting Good Advice
Lean-sigma advisory board process

Insight

As a long-standing client, Novartis shared a challenge with us, they didn’t feel they were getting enough from their advisory boards and they wanted to do something new for the next batch of these crucial meetings.

Action

By closely collaborating with our clients, we produced a bespoke meeting process, based on a lean-sigma model that allowed Novartis to get to the core root of the questions. All in a way that enabled them to act on their insights.

Impact

A great success, this process was rolled out across a series of state-by-state meetings and resulted in a consolidated report that delivered clear insights which ultimately supported actions.

Let’s Talk Straight
How an Honest Conversation Helped Re-Engage HIV Specialists

Insight

Honesty is the best policy, especially when it comes to conversations around the treatment and management of HIV. A leader in HIV therapies, our client wanted to launch a clear and honest value proposition that would compel HIV specialists to consider the progress already made, and the work that still lies ahead.

Action

Bringing together revered portrait photographer Andreas Smetana and straight-talking drag performer Dolly Diamond, we leveraged the benefits of conventional media to deliver an unconventional message in a single page ad in one of Australia’s leading medical journals.

Impact

The combination of striking imagery with a disruptive message provoked thought, sparked conversation, and promoted a new, ‘no-nonsense’ approach in the treatment of HIV, winning ‘Dolly’ the title of Best Single Ad of 2016 at the prestigious Prime Awards.

HIV: In Context
Medical Education Reimagined

Insight

We know through trial and error that the best education is self-education, where members of an audience are encouraged to debate, deliberate and disagree with their peers. This peer-to-peer learning is a powerful way

to strip back complex issues and encourage learnings that ultimately impact the way healthcare professionals are looking after people with HIV now and into the future.

Action

A first in the Australian market, Bastion Brands collaborated with global opinion leaders in HIV to produce a series of interactive patient case studies, using virtual mannequins and cutting-edge projection technology to put the patient in the room.

Impact

Of the 150 HIV specialist delegates attendees, over 80% reported that HIV: In Context was ‘highly likely to change my clinical management of patients.’ HIV: In Context 2018 is currently in production.

“Aaaaaaah!”
Delivering Ultimate Relief for Allergic Rhinitis Sufferers

Insight

From sleep disruption to sexual dysfunction, moderate-to-severe allergic rhinitis is no picnic. A leading manufacturer of prescription-only AR treatments wanted to remind doctors that the human impact of this undertreated condition is nothing to sneeze at.

Action

Following Bastion Brands’ own ‘Stand, Story, Strategy’ methodology, we celebrated the rapturous feeling of AR relief in a series of unmissable single page ads that ran in leading medical journals across Australia.

Impact

Within a clear and compelling proposition, product prescription rates have been increasing, inspiring a full sales roll-out of sales tools and promotional materials across Australia.

No Dramas!
How a Little Aussie Humour Humanised the HIV Treatment Experience

Insight

Thanks to rapid advancements in medical science, the treatment of HIV is now practically drama-free. Our client wanted to celebrate how far we’ve come in the Australian launch of their new HIV portfolio with a suite of treatment booklets that would communicate all of the serious, sciencey stuff in a patient-friendly way.

Action

Bastion Brands gave conventional patient information booklets an edge with a new creative platform, ‘Everyday Dramas We Could All Do Without’, featuring 24 bespoke scenarios depicting the little ‘dramas’ any Aussie can relate to, from Melbourne’s inclement weather to the horror of an overripe avocado.

Impact

Our ‘Everyday Dramas We Could All Do Without’ booklets are in constant demand from Australian HIV specialists, who have praised them for their effective use of humour to humanise the treatment experience and ultimately, encourage adherence.

Olympus Medical
Bringing ‘Big Screen Surgery’ to Life in Stunning 4K

Insight

Surgeons rely on their eyesight to perform life-saving operations every day. But in the case of more invasive laparoscopic surgeries, what they see is only as good as the surgical imaging tools at their disposal. Olympus Medical needed a high-impact way to launch its innovative new 4K and 3D surgical imaging products in the Asia Pacific market, and encourage more of the world’s leading surgeons to see the difference for themselves.

Action

We partnered with one of Melbourne’s leading film makers to capture the full, show stopping effect of Olympus Medical’s ‘Big Screen Surgery’ suite in stunning 4K.

Impact

Launched in the Asia Pacific market in 2016, Olympus Medical’s 3D and 4K surgical imaging suite is on the road to success.

Continue the Fight
Convincing Doctors to Continue the Fight Against Multiple Myeloma

Insight

Multiple myeloma (MM) is an incurable blood cancer knocking years off the lives of hundreds of Australians every year. Research revealed that those who had something to live for, lived longer, with many patients holding out for a special milestone before succumbing to the invisible opponent within.

Action

Armed with an extraordinary patient insight, Bastion Brands partnered with a leader in oncology treatments to produce a series of print ads that compelled specialist doctors to dust off their gloves and continue the fight against MM for as long as possible. Boxing legend Tony Mundine’s gym in Redfern set the scene for an atmospheric campaign, which featured in leading medical journals across Australia.

Impact

Bastion Brands ‘Continue The Fight’ print ads have inspired a full campaign roll-out launching 2018.

Beard Season Skin Check
Our Life-Saving Activation at the Aus Open of Surfing

Insight

Melanoma claims one Australian life every six hours, but our nation of beach-goers would still rather be catching waves than catching skin cancer before it’s too late. With preventable skin cancer-related deaths on the rise, it was time to disrupt our nations’ dangerous lethargy once and for all, and show people just how quick and easy it is to get checked.

Action

When you can’t get the beach to the skin clinic, get the clinic to the beach! With the support of Novartis Pharmaceuticals, Bastion Brands partnered with Beard Season, an ‘insta-famous’ skin cancer awareness charity, to launch ‘The Beard Season Skin Check Tent’ social activation at the Australian Open of Surfing.

Impact

In just three days, over 115 beach-loving Aussies received a free skin check, resulting in the detection of over 30 suspicious lesions and four potentially life-threatening melanomas. A timely shout-out from surf champ Tommy Carroll and a retweet from Richard Branson helped spread the word about our nation’s skin cancer problem, scoring us over 730,000 media impressions, an organic reach of 100,000 and a nomination at the 2016 Prime Awards. Stoked!

“Meet Meningococcal B”
Coming Face to Face with The Risks

Insight

Parents are often too worried about their teen falling in with the wrong crowd to worry about them catching meningococcal B. All it takes is ‘one’ shared kiss to share a potentially deadly strain.

Action

Bastion Brands partnered with Pfizer to create a suite of educational resources offered to GP clinics in areas with a high percentage of teenagers. These resources, aimed at educating parents, teens and their GPs have created new conversations about meningococcal B across Australia and helped shape the way this disease is managed.

Impact

To date, more than 2,000 educational packs have been provided free of charge to Aussie GP clinics. Now that’s how you start a conversation.

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