A SINS session helps take people out of their ‘expert’ roles and helps them to see the world from the customer’s point of view. Our Social INSights sessions are an insightful look at the world today in a 60-90 minute exploration of the emotive side of daily life.
Presented by Bastion directors Simon Hammond and Fergus Watts, SINS has changed the way people think about what is important when engaging with people through their business.
A BE session is designed to articulate your businesses brand belief. The Reason you exist. This is a facilitated strategic session exploring and understanding your customers emotive drivers in your category.
The outcomes of the BE session is a true understanding of your customer and a creation of your Unique Being Proposition.
From here, you can create the best platform from which to communicate.
A smaller scale version of this strategic session known as a CRACC session, focussing on marketing initiatives only, is also available.
Once you have developed your brand belief, we can then sculpt a communications strategy for your brand.
We define the overarching way in which your brand should address the market and create ways that the brand can be expressed at every touch point.
This is the big idea.
A communications strategy needs to be specific and bespoke to your business. This is the piece that will place your brand where it needs to be, anything from TV, print, outdoor, experiential or digital and then executed through strategic media buying.