Bastion Brands


Managing Director, MBA

Pioneering emotional marketing in Australia’s healthcare space.

Simon leads the way in bringing the science of his clients’ brands to life with the power of emotion to boost performance, transform businesses and change lives for the better.

A pioneer of emotional marketing in healthcare, Simon’s own ‘Stand, Story, Strategy’ (3S) branding methodology formed the basis of his MBA in 2014 and provides the foundation for some of the world’s biggest FMCG and healthcare brands today.