HIV: In Context

"HIV: In Context"

Insight

We know through trial and error that the best education is self-education, where members of an audience are encouraged to debate, deliberate and disagree with their peers. This peer-to-peer learning is a powerful way

to strip back complex issues and encourage learnings that ultimately impact the way healthcare professionals are looking after people with HIV now and into the future.

Action

A first in the Australian market, Bastion Brands collaborated with global opinion leaders in HIV to produce a series of interactive patient case studies, using virtual mannequins and cutting-edge projection technology to put the patient in the room.

Impact

Of the 150 HIV specialist delegates attendees, over 80% reported that HIV: In Context was ‘highly likely to change my clinical management of patients.’ HIV: In Context 2018 is currently in production.

JOIN THE TEAM

We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.