As a provider of revolutionary products for diabetes, our client wanted a way to provide a new product to specialists across Australia that would allow them to gain crucial early experience.
We built a product familiarisation programme (PFP) with a difference. Offering a suite of high-quality resources to Australian endocrinologists, we allowed them to experience the difference this new product could make with control and confidence.
This PFP was fully subscribed shortly after its launch and has paved the way for a smooth and successful launch.
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