Thursday, September 2nd, 2010
Guest MC Ian Cover from the Coodabeen Champions will lead Fergus Watts from Bastion Brands in discussion on a new approach to doing better business.
Saturday, July 31st, 2010
It’s hard to imagine the Salvation Army, a bikie gang and global computer giant Apple ever being in the sentence, but the three have topped a new study into Australia’s most effective brands.
Friday, July 23rd, 2010
The Bastion Brands ‘Be Report’ has been featured in both Ad News, Pro Bono news and blogs Pretty Raw and Terry’s Business News. (more…)
Thursday, July 22nd, 2010
By the time Lectern Rock ends its two-year run in mid-2010, the big-budget 90-minute show will have been seen by more than 8000 bankers and entrepreneurs nationwide. (more…)
Monday, July 19th, 2010
You’ve heard of our famous BE Branding – the much celebrated philosophy that is based on changing consumer behaviour by creating a belief for what you do, that people will want to belong to. (more…)
Friday, July 16th, 2010
Using the BE Branding methodology, Bastion has rated the country’s top brands, assessing the belief of a brand, whether customers feel a sense of belonging and the subsequent behaviour shown to the brand and by the brand. (more…)
Thursday, July 15th, 2010
Brand expert Simon Hammond said the pop culture pulling power of MasterChef was unprecented for an Australian television show. (more…)