Thursday 2 September 2010
Guest MC Ian Cover from the Coodabeen Champions will lead Fergus Watts from Bastion Brands in discussion on a new approach to doing better business.
Belief can do amazing things. People will respond when they are emotionally engaged to something. This is what it is all about, getting your customers to belong to your brand based on something more than just what your business offers. It is about engaging them on why you do things in the first place, engaging them on your belief.
A great brand understands that humans don’t have the ability to care about something unless you give them a reason to care. Companies don’t succeed the people do.
When
Tuesday 7 September 2010
Where: The International of Brighton, 81 Bay St, Brighton 3186
Time: 7am to 9am
Cost:
Free to Bayside Business Network Members,
$41 BBN members’ guests, $41 for Deakin Alumni
$48 non-members