Bastion Brands

CUA

Materials that set you apart

OBJECTIVE

CUA, challenged us to increase their home loan applications and make their brand more visible in the highly competitive market.

STRATEGY

We started with research that told us people felt unimportant – invisible. Based on this insight we launched a creative campaign with the concept ‘people matter’. We focused on the notion that most banks make people feel invisible but not at CUA. From this creative start point we developed a high-impact, multi-channel strategy that brought CUA’s target customers into contact with the campaign.

RESULTS

The National campaign built stronger CUA brand recognition and helped them hit their highest mortgage application rate in 5 years. Subsequently this campaign was adopted nationally.

work

TV & Cinema commercial Printed collateralIn-branch materials Internal re-launchBrand awareness campaign