A global pharmaceutical company needed to prevent their annual medical education event becoming ‘stale’. They wanted a new format to give attendees better value and more involvement.
Our strategy was to introduce intelligent, ‘hands on’ interactivity and use this technology to extend the reach of the event — before and after — through a personalised event ‘portal’ that would help build anticipation, increase attendance and deliver enhanced interactivity.
Real-time insights were issued throughout the presentations and helped challenge audience perceptions of entrenched clinical practices. Reviews from attendees praised the new interactive format, which has since set the standard within the industry.