Bastion Brands

Essendon Football Club

Sponsor activation


Rolld were on a roll with the Bombers and wanted a unique, involving game-day activation idea to increase the value of their sponsorship.


We decided to implement a simple device that would keep fans engaged throughout the entire game; give them a taste of the delicious Rolld food; have them celebrating even harder when certain players kicked goals and clearly explain how they could reclaim their ‘prize’ at their favourite local Rolld outlet.


Our Bomber Bingo scratchie helped everyone feel like a winner. Delivered to approxmately 60,000 fans.


eDMPrinted collateralGame display (signage)