Bastion Brands

Guylian activation //

Blogger Event

OBJECTIVE

Guylian wanted to promote their brand not just as a high-quaity product, but as an indulgent experience.

STRATEGY

We developed a themed concept – ‘A Night of Indulgence’ – to showcase the Guylian Café experience to a select group of key social influencers. We hand-selected and invited key bloggers to a ‘once-only’ exclusive ‘chocolate digestation’ event they would never forget and speak positively about.

RESULTS

A limited audience delivered a massive response on social media channels.

work

eDMPrinted collateralEvent packaging and graphics