Bastion Brands

Guylian

Advertising & Design refresh

OBJECTIVE

Guylian needed an overhaul of their in-store display and signage and image library to create a consistant, sophisticated and clean look for their new menu.

STRATEGY

We developed key images of their entire menu and produced supporting key messaging to materials that would align more directly to their brand promise of Indulge. Taste. Discover. and support the everyday ‘retail’ specific needs of the Belgian Chocolate Café franchise.

RESULTS

The new look and more friendly approach to the in-store collateral helped set a template approach to the Guylian franchise.

work

eDMPrinted collateralPoint-of-saleSignage