Bastion Brands

Guylian //

Advertising & Design refresh


Guylian needed an overhaul of their in-store display and signage and image library to create a consistant, sophisticated and clean look for their new menu.


We developed key images of their entire menu and produced supporting key messaging to materials that would align more directly to their brand promise of Indulge. Taste. Discover. and support the everyday ‘retail’ specific needs of the Belgian Chocolate Café franchise.


The new look and more friendly approach to the in-store collateral helped set a template approach to the Guylian franchise.


eDMPrinted collateralPoint-of-saleSignage