Threatened by cheaper competitors stealing their market share, Australia’s premier security provider Lockwood needed to reclaim their rightful place in the hearts and minds of Australians.
The need for protection was a key insight to emotionally engage consumers and stop market decline. Lockwood don’t just sell locks, they protect people’s lives and valuables. Our brand essence was created and implemented through a series of internal events – ‘We take the worry out of protecting what is valuable to you. Lockwood: No worries.’
Comprehensive brand overview injected new life to the Lockwood brand, with the months after launch seeing the highest selling period in the brand’s history.