Bastion Brands

Market research //

Digital and comprehensive analysis

OBJECTIVE

Across a variety of websites, apps and email campaigns and a number of brands and therapy areas, our client required a ‘stock take’ of their digital activities to better align their functions; achieve more insight into their success and implement stronger strategies.

STRATEGY

We adapted our market leading research methodology — tailoring it to our clients specific needs and audiences. Focused into one core plan that could provide actionable recommendations for improving the effectiveness of digital activities in the context of a competitive environment.

RESULTS

Weeks of detailed research and quantitive analysis helped us reach 12 top-line recommendations to optimise our client’s digital fingerprint – with 8 of those successfully implemented to great effect.

work

Research & AnalysisAction plan for recommendationsStrategy presentationOptimisation of digital landscape12 top-line recommendations