Bastion Brands

Rolld Family

Fresh, fun, family-made


Melbourne-based Vietnamese street food franchise Rolld, required a brand positioning that would drive communications and help them build an engaged, loyal following for their fast-growing brand.


Through an in-depth brand essence session, we established that Rolld stood for more than just their food products and showed how an authentic Vietnamese street food culture fits perfectly with a new generation of health-conscious Australians, to make life that little bit more fun.


This brand essence has helped build a successful franchise in Australia. So much so it’s soon to be ‘Rolld’ out globally!


Brand EssenceBrand Video