Bastion Brands

ROLLD SOCIAL

Rolld Social

OBJECTIVE

To maximise the reach and effect of social media channels and increase Rolld’s Instagram following.

STRATEGY

Advocacy is a powerful tool in social media, so we decided to literally take Rolld to the streets. We identified several key influencers, who were themselves dedicated to bringing street culture to life through their art, words or actions.

RESULTS

For the cost of a free hand delivered lunch, we had our influencers feel compelled to post their genuine reactions and help generate up to 10 times the amount of likes and comments.

work

Social Media