Bastion Brands


Simply the Best


For a generation of modern travellers, web and mobile-based technology means greater choice and accessibility — and reduced demand for traditional guided bus tours.
Trafalgar Travel’s stale brand meant that the world’s first guided travel company ran the risk of losing its position as the world’s most successful guided travel company.


Bastion Brands’ challenge was to rejuvenate demand for land-based guided travel and position Trafalgar as the best. Trafalgar had to stand for something beyond purely features and benefits, and even its proud, pioneering past:
‘We believe in the power of travel to enrich people’s lives, and we live for the moments that delight our guests’.


A Brand Essence Statement, Brand Values and tagline that inspire and underpin every operational, marketing and comms endeavour – including a new global campaign.


Brand Essence Values Internal & External repositioning