Bastion Brands

Virtual Reality //

Taking Medical Education To A New Level

OBJECTIVE

Renowned for pioneering innovation in the healthcare space, our client required an innovative, disruptive tactic to 1. Stop doctors in their tracks in a busy conference environment, and 2. Educate them about the benefits of a revolutionary new treatment for one of the world’s most debilitating illnesses in a clear and memorable way.

STRATEGY

To bring a whole new dimension to healthcare educational materials. In a show-stopping feat of technological innovation, Bastion Brands helped to execute a fully-immersive, holistic sensory experience by way of a 360˚ Virtual Reality activation. Featuring the latest Samsung Gear, powered by Oculus, this VR took doctors inside the disease at the cellular level, and placed them at the forefront of a revolutionary new treatment
in action.

RESULTS

80 VR participants, 80 new perspectives — and 80 new sales leads. With complex science simplified and repackaged as an exciting, engaging brand experience, participants walked away with a clear and memorable view of the present state of our client’s treatment innovation, providing a point of differentiation to competitors competing for attention in the space.

work

Conference Pre-event Email Campaign Printed Collateral