Pharmaceutical marketers are embracing digital channels more than ever before. But watch out! Marketing online runs the risk of becoming â...

The best insights on how to get your message through to HCPs are HCPs, so we asked them! Results from a Bastion Brands survey reveal the t...

Helping sales teams achieve more with less resources was ranked by Australia’s leading Pharma marketers as one of the most critical cu...

Medical Education was ranked by Australia’s leading pharma marketers as the most effective marketing tactic for 2024 – the stand-out p...

As the pharmaceutical industry continues to evolve, engaging pharmacists effectively at conferences like the Australian Pharmacy Profess...

Omnichannel campaigns were ranked by Australia’s leading Pharmaceutical marketers as one of the least effective channels for marketing eff...

Bastion Brands Executive Creative Director Bruce Williams looks at the essentials of building better human connections in healthcare adverti...

When Bastion Med Ed launched CAR-T Central in late 2021, we envisioned a platform where leading haematologists could share their combined ...

Bastion Brands recently conducted a survey of marketing experts to gauge their understanding, uptake and future usage of Art...

Emma Murray’s tips and tools on developing a high-performance mindset.  Those of us lucky enough to hear Emma Murray’s talk on High...

We hope this Pulse finds you well. We are delighted to provide you with a recap of the 2023 Veeva Digital Summit held at the ICC in Sydney,...

Another year of Cannes Lions has come and gone… and in the wash-up, we are left to contemplate where next? Remembering that the Cannes ...

The pharmaceutical sector, marketing profession, and digital disciplines are awash with jargon and buzzwords.  It’s high time for ‘digi...

There’s no doubt that pharmaceutical and healthcare marketing went through a rapid cycle of digital transformation during the pandemic. N...

How often have you been to an industry event where the first thing the keynote asks is to write a short poem to describe yourself? Could yo...

“AI will not take over creativity. AI is simply a tool which, when used together with human creativity and imagination, can produc...

More than 1,000 delegates attended the recent Australasian Institute of Digital Health (AIDH) Digital Health Summit at the Sydney In...

Bastion Brands is delighted to announce that global healthcare communications group Havas Health & You has acquired Bastion Bran...

Top 5 ways to ‘BE LIVE’ in your marketing. Bastion Brands has just released results from its third annual survey of Pharma marketing p...

Covid lockdowns have significantly impacted the way we connect and engage, and Pharmaceutical marketers are still coming to te...

No-one knows how to get your message through to HCPs better than HCPs, so we asked them. Results from a recent survey reveal the top five wa...

Bastion Brands’ benchmark health marketing survey, just completed for the third year with a selection of Australia’s pharm...

When it comes to creativity and brand recognition, nothing packs the punch like airing an ad at Super Bowl. For man...

It’s a brave new world for pharmaceutical product launches, and a challenge to keep existing products in front of healthcare professionals...

CAR-T cell therapy is a new treatment option for certain blood cancers. Here the Bastion Brands Medical Education team...

If there’s one thing the pharmaceutical sector, the marketing profession and the digital discipline have in common, ...

When it comes to creativity and brand recognition, nothing packs the punch like airing an ad at Super Bowl. For many, watching the commer...