"Veeva Summit Wrap Up"
We hope this Pulse finds you well. We are delighted to provide you with a recap of the 2023 Veeva Digital Summit held at the ICC in Sydney, which recently concluded with resounding success. This event brought together some of the brightest minds in the life sciences industry, and we wanted to share the highlights with you.
Key Takeaways:
Innovations in Digital Transformation
The summit featured insightful keynote presentations that explored the latest trends and innovations in digital transformation within the life sciences sector. Speakers emphasized the importance of agility and data-driven decision-making in today’s competitive landscape. Advanced use of data, a strong customer focus, and the use of technology to accelerate engagement were also raised in key note speeches by CEO’s of major pharma companies.
Creativity and Story Telling
To help start conversations we presented Bastion’s views on localising global content in the Content Transformation stream. We believe creating compelling content and telling stories is the key stimulus to create conversations between pharma with HCP’s, and their patients. In our keynote we brought to life our 5 key tips that we’ve learned over 10 years of localising global content.
- Starting with objectives to design strategy
- Understanding the customer and their persona
- Localising the words and visuals to align with customer expectations
- Optimising performance through objectives driven data and insights
- Engaging with Regulatory and Compliance early to be efficient and effective
Product Demonstrations
Veeva provided an amazing range of product demonstrations that gave attendees an in-depth understanding of how Veeva’s technology, data and capability can streamline operations and improve efficiency of both R&D and Commercial Pharma operations. These demonstrations were particularly valuable for those seeking to advance their knowledge and understand solutions to their challenges.
Networking Success
The networking for the pharma industry was a highlight of the summit, allowing participants to connect with industry peers, share experiences, and build valuable professional relationships. Many attendees praised the ease of networking in the virtual environment and Veeva also told me this aspect of their summit is highly important.
We would like to express our appreciation to all participants, speakers, and sponsors for contributing to the success of the Veeva Digital Summit. The event was fantastic, and your engagement and enthusiasm made this event a truly enriching experience.
We look forward to continue shaping the future of the life sciences industry together.
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We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.