"Olympus Medical"
Insight
Surgeons rely on their eyesight to perform life-saving operations every day. But in the case of more invasive laparoscopic surgeries, what they see is only as good as the surgical imaging tools at their disposal. Olympus Medical needed a high-impact way to launch its innovative new 4K and 3D surgical imaging products in the Asia Pacific market, and encourage more of the world’s leading surgeons to see the difference for themselves.
Action
We partnered with one of Melbourne’s leading film makers to capture the full, show stopping effect of Olympus Medical’s ‘Big Screen Surgery’ suite in stunning 4K.
Impact
Launched in the Asia Pacific market in 2016, Olympus Medical’s 3D and 4K surgical imaging suite is on the road to success.
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