Bastion Brands Receives ‘Best Single Ad’ PRIME Award Nomination

Issue 8 2018

"Bastion Brands Receives ‘Best Single Ad’ PRIME Award Nomination"

Bastion Brands is proud to announce that our ‘Continue the Fight’ campaign has been selected as a finalist for Best Single Advertisement at this year’s prestigious PRIME Awards. The only prescription brand ad (or print ad) to make the cut, ‘Continue the Fight’ utilised hard-hitting portrait photography to communicate a simple and motivating truth about battling an incurable disease: ‘there are always things in life worth fighting for.”

The resulting ad compelled specialist doctors to support their patients to dust off their gloves and continue the fight against multiple myeloma for longer, helping them to reach their key life milestones.

Bastion Brands would like to thank our client on this project, who had the courage and trust to support us on this journey to create brave, challenging (and hopefully award-winning!) work. View the campaign, and Bastion Brands’ 2016 PRIME Award-winning work, here.

‘Continue the Fight’ will battle it out against four other outstanding OTC and Disease Awareness campaigns at the Awards ceremony on Thursday 20th September.

More information about this year’s PRIME Awards is available here.


We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.