Let’s Talk Straight

"Let’s Talk Straight"


Honesty is the best policy, especially when it comes to conversations around the treatment and management of HIV. A leader in HIV therapies, our client wanted to launch a clear and honest value proposition that would compel HIV specialists to consider the progress already made, and the work that still lies ahead.


Bringing together revered portrait photographer Andreas Smetana and straight-talking drag performer Dolly Diamond, we leveraged the benefits of conventional media to deliver an unconventional message in a single page ad in one of Australia’s leading medical journals.


The combination of striking imagery with a disruptive message provoked thought, sparked conversation, and promoted a new, ‘no-nonsense’ approach in the treatment of HIV, winning ‘Dolly’ the title of Best Single Ad of 2016 at the prestigious Prime Awards.


We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.