BASTION BRANDS
pulseTM

Reshaping pharma marketing in uncertain times

"Reshaping pharma marketing in uncertain times"

…becoming more agile, supportive and committed to your customers, is. 
COVID-19 has already made a huge impact to the way pharma companies market their products, with limited opportunities for face-to-face networking, education and information sharing.

Bastion have already reshaped a number of marketing and sales strategies for our clients to address these problems and establish a clear way forward to help build their brand and grow sales.

BASTION BRANDS CAN HELP YOU BECOME MORE AGILE, SUPPORTIVE AND COMMITTED TO YOUR CUSTOMERS

In talking with our clients, there are so many more opportunities that arise when we do just that – talk. In a short time, these discussions have not only helped our clients, but helped us better understand exactly what they need during this time. The 3 most common desires being:

AGILITY – What are the ways we can move quickly and effectively? Rather than just ‘sit it out’. We already have templates and digital capabilities that can assist our clients to communicate quickly and effectively with their customers and we are regularly updating content and information.

SUPPORTIVE – In times of crisis, trust is everything. The key is simple communication that is clear, confident and consistent. Building trust is as much about showing you are there WITH your customers and supporting what they are going through – it’s NOT about ‘pulling your head in’, but being PRESENT.

COMMITMENT – It’s not about sharing a small piece  of information or a link to a Government announcement or webpage. This is not commitment or strength – it is just passing the buck. Without chest-beating, it’s much more effective to be showing customers you are there for them – consistently through the good and bad times.

Bastion understands and appreciates what we are all going through as pharma marketers. We are confident that we can help develop and reshape your strategies to adapt to the current climate and keep your brand top of mind.

It’s more than just about keeping up sales. It’s showing you are a true partner – agile, supportive and 100% committed to helping your customers get the information they need, exactly when they need it.

Get in touch today and to discuss how our services, tools and workshops can help you find clarity, including:

•  REPLICATING YOUR REPS 

•  THRIVE WORKSHOPS

•  THINKING BEYOND FACE-TO-FACE MARKETING TOOLS AND TACTICS…

A solid and achievable communications plan is a much better way to get through COVID-19, than stockpiling toilet rolls!
For more information, contact Simon Davies
simon.davies@bastionbrands.com.au
M: 0402 425 545

JOIN THE TEAM

We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.