"Product Familiarisation"
Insight
As a provider of revolutionary products for diabetes, our client wanted a way to provide a new product to specialists across Australia that would allow them to gain crucial early experience.
Action
We built a product familiarisation programme (PFP) with a difference. Offering a suite of high-quality resources to Australian endocrinologists, we allowed them to experience the difference this new product could make with control and confidence.
Impact
This PFP was fully subscribed shortly after its launch and has paved the way for a smooth and successful launch.
We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.