“Aaaaaaah!”

Insight

From sleep disruption to sexual dysfunction, moderate-to-severe allergic rhinitis is no picnic. A leading manufacturer of prescription-only AR treatments wanted to remind doctors that the human impact of this undertreated condition is nothing to sneeze at.

Action

Following Bastion Brands’ own ‘Stand, Story, Strategy’ methodology, we celebrated the rapturous feeling of AR relief in a series of unmissable single page ads that ran in leading medical journals across Australia.

Impact

Within a clear and compelling proposition, product prescription rates have been increasing, inspiring a full sales roll-out of sales tools and promotional materials across Australia.

SHARE ISSUE