"Beard Season Skin Check"
Insight
Melanoma claims one Australian life every six hours, but our nation of beach-goers would still rather be catching waves than catching skin cancer before it’s too late. With preventable skin cancer-related deaths on the rise, it was time to disrupt our nations’ dangerous lethargy once and for all, and show people just how quick and easy it is to get checked.
Action
When you can’t get the beach to the skin clinic, get the clinic to the beach! With the support of a global pharmaceutical company, Bastion Brands partnered with Beard Season, an ‘insta-famous’ skin cancer awareness charity, to launch ‘The Beard Season Skin Check Tent’ social activation at the Australian Open of Surfing.
Impact
In just three days, over 115 beach-loving Aussies received a free skin check, resulting in the detection of over 30 suspicious lesions and four potentially life-threatening melanomas. A timely shout-out from surf champ Tommy Carroll and a retweet from Richard Branson helped spread the word about our nation’s skin cancer problem, scoring us over 730,000 media impressions, an organic reach of 100,000 and a nomination at the 2016 Prime Awards. Stoked!
We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.