"Continue the Fight"
Insight
Multiple myeloma (MM) is an incurable blood cancer knocking years off the lives of hundreds of Australians every year. Research revealed that those who had something to live for, lived longer, with many patients holding out for a special milestone before succumbing to the invisible opponent within.
Action
Armed with an extraordinary patient insight, Bastion Brands partnered with a leader in oncology treatments to produce a series of print ads that compelled specialist doctors to dust off their gloves and continue the fight against MM for as long as possible. Boxing legend Tony Mundine’s gym in Redfern set the scene for an atmospheric campaign, which featured in leading medical journals across Australia.
Impact
Bastion Brands ‘Continue The Fight’ print ads have inspired a full campaign roll-out launching 2018.
We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.