"No Dramas!"
Insight
Thanks to rapid advancements in medical science, the treatment of HIV is now practically drama-free. Our client wanted to celebrate how far we’ve come in the Australian launch of their new HIV portfolio with a suite of treatment booklets that would communicate all of the serious, sciencey stuff in a patient-friendly way.
Action
Bastion Brands gave conventional patient information booklets an edge with a new creative platform, ‘Everyday Dramas We Could All Do Without’, featuring 24 bespoke scenarios depicting the little ‘dramas’ any Aussie can relate to, from Melbourne’s inclement weather to the horror of an overripe avocado.
Impact
Our ‘Everyday Dramas We Could All Do Without’ booklets are in constant demand from Australian HIV specialists, who have praised them for their effective use of humour to humanise the treatment experience and ultimately, encourage adherence.
We are always interested in hearing from great people dedicated to making a career in pharmaceutical communications. If you’re ready to make a positive impact with Bastion Brands, get in touch today.